Who Owns Your Company's Data?
Marketing and advertising technology budgets have continued to rise in the years following the prediction, according to a 2016 survey by the research firm. The survey showed marketing budgets increased to 12 percent of company revenue in 2016, up from 11 percent in 2015. Fifty-seven percent of the marketing leaders surveyed expected their budgets to increase even further in 2017.
And an increasing part of this growing marketing budget is going to technology.
Who Owns What?
Marketing has become a technology-driven business function. It is now responsible for the development and operation of critical customer-facing revenue-generating systems and applications. So it stands to reason that the influx in CMO / IT spending might actually lead to greater innovations in technology.
Read the article originally published on CMSWire.com